IT’s a big task: Brands have to show up at the right time, with the right message, to the right audience — and then (yes, there’s more) repeat the process by pivoting with learnings before it gets stale.

Whether you’re revamping your website, launching a campaign, or creating a new brand identity for social and beyond, our business is built on the belief that clients can get better results with a more targeted approach to staffing marketing initiatives. Whether you work with Jen or the entire JBD team, you’ll tap senior-level marketing talent without sacrificing quality.

You deserve a more efficient approach.

Meet Jen Boyles, Founder + CEO

Jen Boyles is a trailblazer in digital media and marketing with a career foundation in journalism. Recognized with three SPJ awards for excellence in digital storytelling, Jen spent more than 15 years interviewing some of the world’s most influential musicians, creatives, and designers, honing her ability to craft compelling narratives that resonate with audiences across cultures and industries.

Transitioning to marketing in 2012, Jen led Minnesota’s largest agency to pioneer an innovative approach to creating repeatable and strategic branded content with The Content Lab. In 2018, she founded her own consultancy and modular agency, JBD, to provide agile and bespoke content strategy solutions for clients ranging from industry cooperatives, to Fortune 500 companies, mid-sized brands, and agencies.

At the heart of JBD is Jen’s passion for brand authenticity, value-driven content and processes, and strategic growth in the changing digital marketplace.

Jen’s creative passions span fashion, music, and design. She’s an avid eyewear collector, lover of all things '90s, and a devoted bulldog enthusiast — ask anytime about her duo Hollis & Helen. She lives in Minnetonka, MN with her talented creative director husband, Ian, and very busy life director son Weston, 8.

EXPERIENCE:

CPG + Food // Arts + Entertainment // Fashion + Beauty // Home + DIY // Retail // Sports // Finance // Pets // Travel // Medical // B2B

Questions?